The Digital marketing is rising continuously and so are the anticipation of the customers for personalized digital interactions are targeted at specific needs. To meet the expectation 97% of Chief Marketing Offers (CMO) are now merging their conventional and digital marketing and creating synergy between the old style and new digital marketing strategy. They are also including key technology investments in the areas of social media marketing and e-commerce.
Nevertheless, the use of digital technologies is generating revenue which remains a primary focus for any kind of business. This is now realized that marketers requires Straight-forward ways of measuring whether their efforts are generating revenue.
Return on investment (ROI) is a proven essential metric for any organization desired to measure the impact of digital marketing activities they are have in action. ROI is simple metric, this is the cost of carrying out a certain activity and measuring the resulting outcomes. The theory of ROI is simple and straight-forward; measurement – determining how to improve – posing an altogether different challenge. In this article, we shall explore some of the proven ways for the marketers for boosting ROI from their digital marketing activities.